Thursday, March 14, 2013

Coffee. Smartphone. Music. Easy.

Starbucks Mobile App - Messages - Unread Item
Starbucks Mobile App - tap Messages

Remember times when all guns were pointed at Napster? Music industry was forced to undergo a seismic shift since those days and so did technology. But there were times in the past when technology disappointed with half-baked solutions that only geeks (like me) had patience to deal with. These days mobile technology really makes listening to quality new music cheaper, faster, easier and more productive than even before. Coffee lovers already now know how Starbucks mobile app is a great example of that.  


Apple's iTunes system provides a way to not only buy but also redeem gifts or retrieve content downloadable for free with coupons. To get a piece of free music like that, the most optimistic case scenario would call for the following routine:


  1. Drive to one of Starbucks store locations in your area
  2. Get the coupon (paper slip with a scratch-off) from a Starbucks Store
  3. Connect to WiFi on your iPhone or any other iDevice
  4. Open iTunes
  5. Dig up a spot where you could redeem your coupon
  6. Type in your cryptic coupon code
  7. Type it in again because it's borderline impossible to get it right the first time
  8. Wait for iTunes reaction. If you survived until this step, please continue to be patient
  9. Wait for the download to start
  10. Check when the download completes
  11. Navigate your Purchased and/or Downloaded section of the music player on your iDevice
Oooph! 11 steps?! There's got to be a better way to see what our trusted brands have to suggest and offer to us. 

The answer to that cry is mobile technology, beautifully integrated and smoothly connected. As +Dirk Talamasca points out, you can do magic with the Starbucks mobile app, but I think...  

... this time technology really makes your life easier

  1. Install a free Starbucks app
  2. Open it and tap once on Messages
  3. Tap once on Pick of the Week
  4. Tap Download Now
That's it. As graphics below show, after about a minute, that song gets added to your playlist while you sip your grande Caramel Macchiato. No crashes. No syncing through a USB cable. No typing. No BS. Piece of everyday technology in your hand just:


I bet +Courtney Engle Robertson or +Peg Fitzpatrick would agree when I say "How awesome is that!" That's what technology should be to people - a way to make our lives easier.




Starbucks Mobile App - Tap once on Pick of The Week
Starbucks Mobile App - Tap once on Pick of The Week


Starbucks Mobile App - Tap Download Now
Starbucks Mobile App - Tap Download Now



Starbucks Mobile App - Just wait a quick minute
Starbucks Mobile App - Just wait a quick minute

Starbucks Mobile App - Your music is downloading automatically
Starbucks Mobile App - Your music is downloading automatically

Starbucks Mobile App - Your music is already added to your playlist
Starbucks Mobile App - Your music is already added to your playlist


Starbucks Mobile App - 1 minute from opening the app, new cool music is playing on your iDevice
Starbucks Mobile App - 1 minute from opening the app, new cool music is playing on your iDevice or an Android


25 comments:

Unknown said...

This App is not only useful but well made. Really like this article. You had me at the "coffee" store part of the app. -Regards James

Dominik Ras said...

Well said James.

That app is so well thought-out and firmly built.

Just this past weekend I was in UK where they have those fancy scanners for mobile checkout. Just pull your phone out, open Starbucks mobile app, place it closer to the scanner and feel like Scottish royalty.

Your hot beverage is already being made.

That is such a helpful feature for tourists who need a caffeine boost but don't want to deal with currency exchange boots and local cash or international purchase fees on their debit/credit cards.

Convenience for the tourist.

Fast payment for Starbucks.

Lack of security risks for VISA or MasterCard.

Such a small thing as an iOS app creates Win-Win-Win situations every day, in many countries, for tons of people and institutions.

Unknown said...

Superb, some mornings a person cannot get their coffee fast enough!

"Fast payment for Starbucks"

Dominik Ras said...

That's true James. But even with the speed improvements in place, I still think the convenience tops it all: no worries about having cash, your debit or credit card on you. We live in an era when phones are (figuratively speaking) "attached to our bodies", so perhaps in some cases we're more likely to leave our wallet in the car rather than forgetting our phone as we enter Starbucks

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